top of page


Strategies for Sustainable Impact

We believe in the power of collaboration, critical thinking, human-centered design, and evidence-based approaches to guide decision-making and action.

Founded in 2017, Humanista Projects™ LLC uses a systems-thinking, data-driven, and collaborative approach to help organizations define and operationalize their sustainability and social impact strategy, drive impact through engaging campaigns and communications; create partnerships and engage with stakeholders resulting in effective outcomes that are operationally sound, making measurable change at scale.

Strategic Planning

  • Logic model and theory of change 

  • Strategic and operational planning 

  • Stakeholder mapping  

  • OKRs and KPIs development

  • Roadmapping

Communications & Marketing

  • Communications strategy

  • Content strategy and thought leadership development 

  • Non-financial impact reporting

  • Value propositions and messaging frameworks

Partnership Development

  • Corporate engagement strategy

  • Partnership program creation

  • Partnership prospecting

  • Shared value partnership design

  • Pitch deck creation

Available on fractional/interim, retainer or project basis. Reach out for a quote.

"Barbara was simply great and wonderful. Entirely professional and full of greater expertise. She completely understood our organization's needs and goals, and has influenced how I frame and approach projects in the future."

Joe Verrengia, Director of Marketing, Brand, and Storytelling

Arrow Electronics

Barbara Toorens_edited.png

About Barbara Toorens

From the narrow corridors of the informal electronics markets in Africa to the conference rooms of corporate CSR and ESG, Barbara Toorens has been navigating the crossroads of business performance, environmental sustainability, and social impact for over a decade through cross-sector collaborations with organizations like Microsoft, the United Nations, Arrow Electronics, and Umicore.

Committed to shaping sustainable change at scale, Toorens draws inspiration from the dynamic worlds of communications, strategy, marketing, development, and data analytics to integrate CSR and ESG into core business priorities that,

  • Drive engagement through compelling communications, data-driven storytelling, and targeted outreach.

  • Enhance program performance through human-centered design and opportunity analysis.

  • Develop award-winning shared value partnerships in collaboration with CxOs.

Barbara has an executive certification in social impact strategy from University of Pennsylvania’s School of Social and Public Policy, holds a Master’s degree in Cross-cultural and Sustainable Business Management from the American University of Paris and a Bachelor’s in Human Services from Western Washington University.

Thanks for reaching out, we'll be in touch soon!

bottom of page